Reignite Your Marketing Lifecycle

Search engine marketing

Search engine marketing (SEM) is used to help increase visibility of our clients websites in search engine result pages. Two of the most used SEMs are Search Engine Optimization (SEO) and Pay-Per-Click (PPC).

BLAZE Marketing utilizes SEO and PPC to help clients increase traffic to their website, generate valuable leads that directly increase sales of products and services.

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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) allows companies to be ranked higher on search engines to increase organic website traffic. SEO content also provides valuable information and pushes customers down a sales funnel.

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Importance of Keywords in SEM

SEM plans are built based on your target audience, demographics, and the goods or services your business provides. Prior research is done by the BLAZE team to determine top keywords related to your business. We then create a long term strategy based on this data.

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Tracking SEM

After an SEM strategy is implemented, the pages and keywords are monitored and rankings are recorded based on performance. We then provide these reports to our clients so we can assess and make adjustments as necessary to deliver an ROI.

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Pay-Per-Click (PPC)

A Pay-per-click, or PPC, campaign is used to ‘cut the line’ to appear on the first page of search engine results, or to have your ad shown to the proper target audience on various platforms. This method can be used in conjunction with an organic SEO strategy.

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SEM Key Deliverables

We provide clients with an initial strategy sheet outlining a set of clear goals, monthly reports showcasing performance, and active monitoring and modification for the length program. This allows the client to see how each implemented initiative is performing.

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SEM Budgeting

BLAZE Marketing’s SEM programs include the creation of a keyword strategy based on your budget, monitoring and adjusting your strategy as needed, along with the delivery of a monthly performance report.

SEO & PPC As a lead generator

As part of your marketing lifecycle, leads gained from a PPC or SEO campaign can be utilized throughout other marketing initiatives to allow multiple touch points between clients and their target audiences.

Using PPC can capture new “warm” leads through google search results based on search terms your target audience utilizes. Using SEO captures new “warm” leads directly on your website based on keywords your target audience is using to search products and services your business already has.

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“Our company has utilized BLAZE Marketing for several projects. Marie and her team are knowledgeable, professional and timely with their services. They also welcome and listen to creative feedback to make sure the final product is what is wanted. I highly recommend Marie and the entire BLAZE Marketing team.”

Hays Ginn

Vice President, Telehealth Options LLC

“I owe a great deal to Marie! I had no idea where to start when it came to marketing my mortgage business. She did a thorough and valuable assessment, provided me with tools and then walked me through the steps I needed to take in order to implement them. Marie is great!”

Neil Funsch

Mortgage Loan Officer, The Mortgage Netword

“Working with Marie was a pleasure! She is very professional and knowledgeable and she went above and beyond where it came to meeting my needs. I am not that knowledgeable about website technology but she was so patient, she answered my questions thoroughly and delivered a great product. Not only that, but Marie checked my Google analytics and my Google business page and gave me advice on how to improve my visibility. I did not ask her to do this, she took the initiative because she truly cares about her customers, her mission is to help her customers build their online presence. I will be using BLAZE Marketing for all my future on line needs.”

Camille Cesari

Owner & Designer, Loveprint Jewelry

“Working with Marie at BLAZE Marketing is a refreshing approach to 3rd party marketing systems. From the get-go, she was easy to work with and helped us get a top-down understanding of where to pour our resources and effort. We’re an extremely specialized tech company and just hiring a ‘marketing person’ wasn’t going to get the return we needed, so working with BLAZE Marketing was exactly what the doc ordered since our needs are far from cookie cutter. They’ll take the time to understand your business first, what tools you have to deploy, and figure out what your goal of ‘marketing’ should be.”

Eric Py

Vice President of Sales, Rocketman Tech

REACH OUT TO US

inquire@thinkblazemarketing.com